Alicia Souza, the brand

If you think I don’t feel awkward having my name on products, you’re sorely mistaken. But here I am with my name called a brand and hence, you can call me Alie. These are just some of the over thousand products I’ve had the privilege and joy of launching with my illustrations. The online store is handled by the team at Futurewagon Inc. where I am a very secret (oops! I blurted!) silent partner.

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Auntie Alie

One of the things I’ve always wanted to do was start a baby brand- Auntie Alie was born from just the far that when my nephew was born, I didn’t know where I could get just nice muslins with sweet prints. A few years later when my son was born, bang when the pandemic started, Auntie Alie started too. Now it’s merged with my own brand.