CloseUp Limited Edition Packaging

For CloseUp's limited-edition Valentine's Day pack, I was asked to reimagine the packaging as something playful and useful beyond its first use. The box transforms into a DIY toothbrush holder, complete with customisable stickers (for the characters and notes), optional "hugging" arms for the toothbrushes, and little name cards to personalise the set. It was a lovely example of packaging that invited interaction and reuse, and it was especially rewarding to see every detail make it through production despite a very tight timeline.